Study Plan: BS Media Science (4 Years)

Course ID Course Name Cr. Hr
SEMESTER - I
FCD-102 Application of Information and Communication Technology 3(3+0)
ART-109 Basic Drawing-I (Lab) 3(3+0)
ENG-101 Functional English 3(3+0)
MD-101 Fundamentals of Design 3(3+0)
FCD-101 Basic Maths 3(3+0)
SEMESTER - II
MD-107 Culture, Media Society 3(3+0)
MD-108 Photography 3(0+3)
MD-109 Advance drawing and Color theory 3(0+3)
MD-110 Oral Communication 3(3+0)
MD-111 Creative writing communication 3(3+0)
MD-112 Media laws ethics 3(3+0)
SEMESTER - III
MD-208 Basic Lighting 3(0+3)
MD-202 History of Cinema 3(3+0)
MKT-611 Principle of marketing 3(3+0)
QNT-411 Basic Maths 3(3+0)
MD-205 Image Manipulation 3(0+3)
MD-206 Personal Management 3(3+0)
SEMESTER - IV
PKST-102 Islamiat and Pakistan Studies 2(2+0)
MD-317 Entrepreneurship 3(3+0)
MD-209 Digital illustration design 3(0+3)
FTV-481 Aesthetic of Editing 3(0+3)
MD-309 Art Direction 3(0+3)
PSY-121 Psychology 3(3+0)
SEMESTER - V
MD-301 Advance Image manipulation (Elective Advertisement)  3(0+3)
MD-311 Digital Audio Video 3(0+3)
MMT-442 Marketing Management 3(3+0)
MDA-305 PR & Event Management 3(0+3)
MDA-306 Production Technique 3(0+3)
MDA-314 Social Media Internet Marketing (Elective Advertisement) 3(0+3)
ADV-431 Script Writing and Program Production (Elective Film & TV) 3(3+0)
SEMESTER - VI
MDF-311 Copy Writing (Elective Film & TV) 3(0+3)
MKT-306 Consumer Behavior 3(3+0)
MDF-308 Film Distribution (Elective Film & TV) 3(2+1)
MD-313 History of Film & TV (Elective Film & TV) 3(3+0)
MD-401 Internship 2(0+2)
MDA-315 Media Planning & Buying (Elective Advertising) 3(3+0)
MD-312 Media delivery method 3(0+3)
MD-310 Motion Graphic & Animation 3(0+3)
MDA-313 Technical aspects of printing (Elective Advertising) 3(0+3)
SEMESTER - VII
MDA-320 Advertising Design & Concept (Elective Advertising) 3(0+3)
MD-402 Brand Management 3(3+0)
MDF-316 Documentary Vision (Elective Film& TV) 3(0+3)
MDF-315 Lighting 2 (Elective Film & TV) 3(0+3)
MDA-303 Packaging & Design (Elective Advertising) 3(0+3)
MDA-317 Screen Play for Film (Elective 3(3+0)
MDF-318 Film & TV) 3(1+2)
MDF-305 Sound Design (Elective Film & TV) 3(0+3)
MD-221 Storyboarding 3(0+3)
MD-315 Thesis-1 3(0+3)
MDA-314 Web Design (Elective Advertising) 3(0+3)
SEMESTER - VIII
MDF-320 Directing for Camera (Elective Film & TV) 3(0+3)
MD-503 Integrated Marketing Communication (Elective Advertising) 3(3+0)
MDA-319 Final Thesis 6(0+6)